Krem’s initial branding lacked the visual punch needed to convey their global story and inclusive mission. The packaging didn’t communicate the native ingredients and rich cultural inspiration behind each product, making it hard for the brand to differentiate itself from competitors.

Dem Sugar worked closely with Krem to craft a cohesive, bold brand identity that aligned with their ethos. We designed unique packaging for each product, incorporating visual cues from the ingredients' places of origin. By doing so, we ensured that Krem not only appealed to a diverse audience but also stood out with a strong, authentic identity that consumers could connect with on a personal level.

We ensured that Krem’s inclusive skincare message was clear, vibrant, and impactful. Today, Krem’s products don’t just blend in—they proudly shine with individuality on every shelf.